Fine Art Photography How To

Starting in the business of fine art photography is not easy. More than anything, there will be a lot of peaks and valleys ahead. In this column, we look at how to navigate some of these issues, find clients, seek gallery representation, and market your work. Thanks to my contributing photographers: Larry Angier, Michael Garlington, Laurie Klein, RJ Muna, and Brooke Shaden.

Photographer Nick Carver says, “There’s no better satisfaction than framing a print to hang on the wall. Creating a tangible, real-life piece of wall art is far more rewarding than uploading a file to Instagram or Flickr.” In the video below, Carver takes you through his process and describes the equipment he uses.

We’re a little surprised—but maybe we shouldn’t be—that Fine Art Photography was one of our most popular and most competitive assignments yet. Maybe it’s because fine art photography, as a category, can encompass so many different subjects, including landscapes, cityscapes, macros, wide angles, long exposures, abstracts, portraits, nudes, semi-nudes, black and whites, color photos, surreal photos, hyperreal photos, nature photos, and on and on and on.

If we could describe Steve Bronstein’s trademark shooting style it would be: keep it real and keep it small. Bronstein is a wizard at breathing life into miniature sets and adding an air of believability to each one.
His mastery of perspective and scale is only a small part of that. He also knows how to make his lighting work for him to deliver one-of-a-kind masterpieces. And he has the most talented people working with him to ensure that each step in a project is taken on the surest footing.

One of the hallmarks of fine art photography is the production of archival prints. Which begs the question, does the social media generation care about a print’s longevity or photographic prints at all? Maybe that changes when you drop five figures on a fine art print or hire a high-end photographer to create a portrait you expect to last as long as a traditional silver-based print.

If at first you don’t succeed, try, try again. That was the motto of fine art landscape photographer Michael Ryan while trying to capture this scene at Salt Point State Park in Sonoma County, California. 

If you're lucky enough to have a genuine camera store within driving distance, count your blessings and cash in on their expertise. Today is Small Business Saturday, so shop local, grab lunch at a local spot and support the local businesses that make our communities unique.