Maria Piscopo

Business Trends
Business Trends
Back To Basics Part III, Focus On An Action Plan
Maria Piscopo  |  Mar 01, 2002

In our continuing
series on getting started in photography, you will now learn how to develop,
write, and act on a "plan of action." Goal setting is not enough. Your
challenge is to go get your goals, not just set them!

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Business Trends
Business Trends
Back To Basics Part II
Finding Images To Shoot That Clients Will Buy
Maria Piscopo  |  Feb 01, 2002

For a photography business
to be profitable, there must be a client base that you can work with and
that has an interest in the type of work you do. Getting started or expanding
your business involves shooting a lot of images for these clients. The...

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Business Trends
Business Trends
Back To Basics Part 1
How To Get Started In Your Photography Business
Maria Piscopo  |  Jan 01, 2002

My popular request we will take the next few months and look at the basics of getting a photography business started (or restarted, as the case may be). This month we will discuss making the commitment to being in business and the financial and legal issues to get the business started. In...

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What Photo Clients Want, A Survey
Maria Piscopo  |  Nov 01, 2001

Photography is about commerce.
There are photographers and photography clients. It's a two-party
system! To be commercially successful, no matter what you do as a photographer,
your challenge is to understand what...

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Make Pictures And Profits
Maria Piscopo  |  Sep 01, 2001

The biggest
challenge to professional photographers today is the ability to create
images they enjoy making while earning money. By this, I mean profits,
not just sales. The need to get images of value to a client who will pay...

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My Favorite Web Sites For The Photo Industry
Maria Piscopo  |  Jun 01, 2001

As a photo rep
and workshop instructor I have been collecting web sites that provide
me with information for both the business and the marketing of photography
services. In this column, I will share my current collection and att...

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Business Trends
Getting Your Money
Maria Piscopo  |  Apr 01, 2001

With this column,
we will review three stages for getting the money for your photography
services. We'll look at how to use an industry standard contract
with terms and conditions of payment, discuss making agreements with...

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Develop Photographer, Client Digital Relationships
Maria Piscopo  |  Mar 01, 2001

Recognize that
making images is a complicated and evolving process, whether it's
via the digital or traditional route. "Going digital" from your perspective
is no longer an issue or even a simple choice of just digitalcap...

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Making More Effective Sales Calls
Maria Piscopo  |  Jan 01, 2001

Sales calls are not dead
but they are different. It seems that non-personal marketing appears to
have taken over personal sales calls in today's self-promotion mix.
Everyday you read about the extensive use of photographers' web
sit...

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Business Trends
Business Trends
Marketing 2000 Roundup
Maria Piscopo  |  Dec 01, 2000

Your reality check for next
year is "in the mail" and to make sure it doesn't bounce come January
1, 2001, let's review some of the important topics we discussed this year.
They are: stock photography, new media clients, digital technology, and...

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