Maria Piscopo

Business Trends
Business Trends
Marketing Resolutions For 2005
Make Building Your Business A Part Of Your Plans
Maria Piscopo  |  Jan 01, 2005

The best source for new business is still the last client you worked with. It can be 5-10 times more expensive to be constantly looking for new clients as it is to keep the ones you already have. It is more expensive because you will have increased marketing costs (and spending overhead) when it takes 10 clients to bill 10 jobs and you are constantly marketing for jobs instead of...

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Building Your Digital Event Photography Business
Maria Piscopo  |  Dec 01, 2004

All Photos © 2004, Steve Mitchell, All Rights Reserved

Digital event photography is providing high-quality photos with a quick turnaround time at an event where people are highly motivated to buy photos as a momento. With the proper equipment and marketing, this profit center could be added to any type of photography business. For commercial photographers, these...

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Getting Started As A Pro
Tips From Chuck DeLaney, Dean Of NYI
Maria Piscopo  |  Nov 01, 2004

How do you make the transition from hobbyist to professional? What are some of the basic requirements for success? How can you get a competitive edge? How do you get started? These are always questions I get asked in my own seminars and workshops. For some answers, I interviewed Chuck DeLaney, professional photographer for 25 years and Dean of the New York Institute of...

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The Spontaneous Eye
An Interview With Miami-Based Robin Hill
Maria Piscopo  |  Oct 01, 2004

Photos © 2002, Robin Hill, All Rights Reserved

From the start, everything about this photographer's success story fascinated me. First, Robin Hill was born in Nottingham, England (home of the legendary Robin Hood), and moved from England to Miami, Florida. Talk...

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Building A Photographic Community
An Interview With Jean Ferro, President Of WIPI
Maria Piscopo  |  Sep 01, 2004

Networking for your photography business means connecting on three different levels: with your client network, your community network, and your peer network. To illustrate this, I selected, Women In Photography International (WIPI), to explore the business opportunities a networking organization...

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Marketing Fine Art Photography
Corporate Buyers And Gallery Walls
Maria Piscopo  |  Aug 01, 2004

I often speak on the topic of "Marketing in Today's New Economic Climate" and when looking at the topic of client diversification and expanding your photo markets, fine art photography keeps coming up as a viable addition to your...

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Marketing Trends Today
Interview With Susan Baraz
Maria Piscopo  |  Jul 01, 2004

Always looking for a competitive
edge in today's marketing, I came across an unusual program for
promoting photographers called AtEdge. What makes this promotion special
is the entire program is limited to 150phot...

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How To Improve Your Internet Marketing
An Interview With Photographer Rick Etkin
Maria Piscopo  |  Jun 01, 2004

I have seen a lot of web
pages from photographers in my role as photo rep, writer, and consultant,
so it was especially rewarding to spend some time with photographer
Rick Etkin and discuss his new website,

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The State Of Stock Photography
Expanding The Definition Of Usage
Maria Piscopo  |  May 01, 2004

I know this is a big topic
to cover in a column so we will turn to Jim Pickerell for help. With
40 years photography experience including over 25 years in the stock
industry, Pickerell is a widely published author andin...

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Marketing Your Style
A New Business Model For Selling Portraits
Maria Piscopo  |  Apr 01, 2004

The traditional portrait business has changed with new technology and new client needs and requests. Fads come and go, but the one thing all portrait photographers have to face is how to make a good profit--even a better profit--in today's...

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