Wedding Photography How To

Today’s wedding photography business uses many different self-promotional tools ranging from traditional bridal shows to social media advertising. No one photographer has the “right” way to run a wedding business; each photographer’s targeted wedding clientele, their individual photography style and business plan will dictate how differently they market and find clients.

Mention the name Jerry Ghionis to any wedding photographer and you will immediately see respect and admiration in their eyes. Jerry shot to prominence by winning the International Wedding Album of the Year Award at Wedding Portrait Photographers International (WPPI) a record eight times and was also named by WPPI as one of the top five wedding photographers in the world. With a style that combines fashion, portraiture, and spontaneity, his work is instantly recognizable. Sought after by wedding clients from around the world, Jerry has expanded his base to become a wildly popular teacher and lecturer and now even a product developer. I even hear he does a mean karaoke but I’ve yet to witness that!

“My dad won a Nikon FM at a company-sponsored event when I was 12, and, the moment he handed the camera over to me, it was love at first sight,” Nels Akerlund recalls. Six months later, he’d built a darkroom in his basement and that love affair with photography has not abated. It carried him through the Rochester Institute of Technology, an internship with a White House photographer in the Reagan administration, and assignments for the National Geographic Society, The New York Times, and photo shoots worldwide. He shares this passion with his wife Anna, who is also his business partner and fellow shooter. Aside from weddings, Akerlund shoots architecture, food, small products, and of course portraits in his studio and on location. He and his wife operate a spacious, two-story, 2000-square-foot studio behind their home in Rockford, Illinois.

All photos by Sun-Dance Photography

Here's How

A close friend asks you to photograph her wedding--you accept the challenge. But how do you go about shooting such an important event? For those who have considered adding...