News

Today Sony announced two new lenses.

Sony just expanded its lens-style camera line with the new 30x zooming DSC-QX30 and the E-mount interchangeable lens ILCE-QX1 models. The odd-looking devices combine compact lenses and image sensors into one hybrid unit and are designed to be clipped over your smart phone for better image quality when snapping mobile photos.

Sony unveiled the new Vario-Tessar T* FE 16-35mm F4 ZA OSS (SEL1635Z) lens for E-mount cameras at photokina today. The ZEISS 16-35mm F4 is Sony’s fifth full-frame zoom lens designed for its E-mount system, joining the Sony FE 28-70mm (model SEL2870), ZEISS 24-70mm F4 (model SEL2470Z), 70-200mm F4 G (model SEL70200G) and 28-135mm F4 G Power Zoom (model SELP28135G) lenses.

As featured on the HVL-F58AM, the innovative Quick Shift Bounce system allows flash head position to be adjusted instantly when switching between horizontal and vertical compositions. This maintains consistent shadow positions regardless of camera orientation, allowing easy creation of natural-looking ‘bounce’ effects.

Further, Wireless Ratio Control makes it easy to select light emission ratios for up to three separate flash units. This allows quick creation of sophisticated multi-point lighting effects without the need for complex professional equipment.

Integral zoom lens cameras are often referred to as “bridge” cameras: the idea being that they bridge the gap between compact and DSLR models. If there’s a bridge connection here it’s in the rather incredible zoom range of the Sony Cyber-shot RX10 IV ($1,700, retail price) that spans the far shores of 24-600mm equivalency.

Sony Develops 35mm full size CMOS Image Sensor with 24.81 Effective Megapixel
resolution and extremely high signal conversion speed for use in Digital SLR Cameras



Sony Corporation has announced the development of a 35mm full size (diagonal:43.3mm/Type
2.7) 24.81 effective megapixel, ultra-high speed high image quality CMOS image
sensor designed to meet the increasing requirement for rapid image capture and
advanced picture quality within digital SLR cameras.
...

Sony Electronics has recently launched the Digital
Darkroom, a photo sharing site for consumers to indulge their passion for
photography. In the Digital Darkroom, photo group members can share their photos within
the community; participate in forum discussions; access tutorials; and even
³Ask Sony² about specific products or technologies.

...