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Cynthia Boylan  |  Jan 06, 2015  | 

Sony stepped up its 4K game at CES. The company introduced a powerful and tough new POV  camera, the 4K Action Cam. The new model, known as the FDR-X1000V, is a compact, splash-proof POV camera that allows users to easily capture stunning 4K content (3840x2160@30p 100Mbps1/60Mpbs), which can be played back on a compatible 4K TV directly from the camera through HDMI. It also features enhanced HD video performance with upgraded stabilization, image quality and high-frame rate shooting.

Cynthia Boylan  |  Jul 31, 2014  | 

Sony has launched two new Cyber-shot compact cameras and an Action Cam POV model, which is designed to compete with the popular GoPro camera.

Shutterbug Staff  |  Oct 17, 2018  | 

If you don’t want to haul around you heavy DSLR or mirrorless camera on your next travel shoot (or vacation), a new superzooming compact camera from Sony provides a far smaller and lighter alternative. This week, Sony introduced the Cyber-shot HX99 (model DSC-HX99) camera, which packs a zoom lens with an extreme range of 24-720mm into what Sony is calling “the world’s smallest camera body of its kind.” 

Ron Leach  |  Jan 26, 2021  | 

This morning Sony introduced the 50.1MP full-frame Alpha 1 mirrorless camera—a powerful new model the company calls “The most technologically advanced camera Sony has ever produced.” Bragging rights include a unique combination of blazing performance, high-resolution, and a host of new creative capabilities.

Dan Havlik  |  Sep 12, 2017  | 

Sony took the wraps off the RX10 IV today, a digital camera with a massive built-in superzoom lens and a frame rate that’s twice as fast as even some of the speediest professional DSLRs

Ron Leach  |  Oct 06, 2016  | 

This morning Sony introduced a new flagship mirrorless camera, the a6500, which claims to have the world’s fastest AF speed and the highest number of AF points with in-camera 5-axis image stabilization. The camera features Sony’s acclaimed 4D Focus system, which can acquire focus in a mere 0.05 seconds.

Dan Havlik  |  Aug 28, 2019  | 

Sony's not getting out of the APS-C mirrorless camera game. That was the message at a Sony press conference in New York City this morning where the company unveiled two new APS-C sensor-based mirrorless cameras: the 24.2MP Sony A6600 and the entry-level Sony A6100 models.

Cynthia Boylan  |  Dec 17, 2015  | 

Sony announced today that it's bringing the Sony A68 (model ILCA-68) DSLR camera featuring ultra-fast 4D autofocus to the US and Canada markets.

Shutterbug Staff  |  Sep 20, 2018  | 

Sony just launched a new 24mm F1.4 prime lens in its G Master series for its full frame E-mount mirrorless cameras. Sony says the new FE 24mm F1.4 GM (model SEL24F14GM) is “the most compact and lightweight in its class,” measuring approximately 3 inches x 3.64 inches, and a weight of 15.7 ounces, with a filter diameter of 67mm.

Dan Havlik  |  Sep 11, 2015  | 

Sony further updated its mirrorless camera lineup this morning by adding the Sony A7S II, which is designed for low-light shooting thanks to its high sensitivity full-frame CMOS sensor.

Shutterbug Staff  |  Feb 03, 2016  | 

Sony launched a new line of premium interchangeable lenses today, which the company has christened with its new G Master brand. 

Henry Anderson  |  Jun 10, 2015  | 

We’ve just returned from Sony’s New York City press conference where the company announced a trio of groundbreaking new cameras: the 42.4-megapixel, full frame Sony A7R II mirrorless camera, the 20MP Sony RX100 IV compact camera and the 20MP Sony RX10 II superzoomer.

Shutterbug Staff  |  Apr 23, 2015  | 

Sony just announced two new Zeiss zoom lenses for its A-mount camera system: the  Vario-Sonnar T* 24-70mm F2.8 ZA SSM II (model SAL2470Z2) standard zoom and Vario-Sonnar T* 16-35mm F2.8 ZA SSM II (model SAL1635Z2) wide angle zoom lenses.

Ron Leach  |  Apr 14, 2017  | 

This morning Sony announced it has overtaken Nikon in the U.S. market for full-frame interchangeable lens cameras, one spot behind industry leader Canon. Sony leapfrogged Nikon because of the company’s 23% growth in this category with record sales in both interchangeable-lens cameras and lenses in 2017.

Shutterbug Staff  |  Apr 21, 2006  | 

Sony has established a new brand name for its digital single lens reflex (D-SLR)
cameras that will be launched worldwide this summer. Meaning "beginning"
and "essential," the symbol ? (pronounced alpha) will be used. Under
this sub-brand, Sony will produce a complete camera system of accessories and
lenses.



The Sony Alpha system of cameras, lenses and accessories are said to integrate
advanced electromechanical technologies that are key to D-SLR performance, the
versatility of the well-established Maxxum lens mount system, and Sony's
renown in imaging devices and technologies. These include CCD and CMOS imaging
sensors, as well as other image processing technologies, in addition to overall
product miniaturization. People who have already made investments in many of
Konica-Minolta's lenses and accessories will be able to take full advantage
of Sony's new D-SLR cameras.



Sony is already handling support and repair service for existing Konica-Minolta
digital and film cameras, as well as related lenses and accessories in the U.S.
A dedicated call center and strong levels of web support have been established
for these customers.

There is more information available about the new sub-brand at www.sony.com/dslr.
Sony camera and related product support for Konica Minolta customers is also
being offered at www.support.sony.com/EN/KM/service.html.

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