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In something of a surprise, Nikon announced at the CES 2016 show today in Las Vegas that it’s entering the competitive action camera market with several forthcoming products. The first in Nikon’s new action camera lineup will be the oddly named Nikon KeyMission 360, a rugged camera capable of “recording true 360-degree video in 4K UHD allowing users to share new perspectives and explore imagery like never before,” Nikon said in a press statement.

Nikon has been relatively quiet in introducing DSLRs aimed at enthusiast photographers in the past year but that all changed this morning with the announcement of the new D7500, the company’s latest camera in the D7000 line. The Nikon D7500, which replaces the D7200 from 2015, uses the same 20.9MP, DX-format (APS-C) CMOS sensor with no low pass filter as the flagship DX-format Nikon D500.

It’s finally official: Nikon just unveiled its new 45.7-megapixel D850 full frame DSLR. With the D850, Nikon has not only boosted the resolution from its predecessor, the D810 from 2014, it’s ramped up the speed and the multimedia features.

Nikon just took the wraps off two new super telephoto lenses: the AF-S Nikkor 500mm f/4E FL ED VR and AF-S Nikkor 600mm f/4E FL ED VR. These two Nikkor lenses use the Nikon’s latest lens technologies for better autofocus (AF) tracking and improved optical performance, while being significantly lighter in weight than the previous models.

Nikon just unveiled the brand new D5600 DSLR at the company’s headquarters in Tokyo today. Photographers in the U.S., however, will have to wait a bit if they want to get their hands on this advanced amateur DSLR that uses a 24.2-megapixel, DX-format (APS-C) sensor.

Nikon has unveiled its new D40, the latest addition to its line of digital
SLR cameras. Designed to bring the picture performance, excitement and experience
of Nikon's digital SLR cameras to more customers than ever before, the
D40 is an ultra-compact, lightweight 6.1-effective megapixel D-SLR that offers
simplified new features, exceptional speed and a redesigned, visually-intuitive
menu system. The D40 also incorporates handling and performance advantages that
eliminate the frustrations often associated with compact digital cameras, making
it ideal for anyone who wants to capture spectacular digital pictures without
complication.

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Nikon added three new lenses to its Nikkor arsenal tonight: the AF-S 24-70mm f/2.8E ED VR, AF-S 200-500mm f/5.6E ED VR, and the AF-S 24mm f/1.8G ED.