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Lightroom’s tone and exposure controls have the power to dramatically transform a photograph, and they’re easy to use if you know how they work. And that’s exactly what you’ll learn in the quick tutorial below.

Internationally acclaimed photographer, Harry Benson, will be the featured speaker at the May meeting of PAI (Photography and Imaging) at the landmark National Arts Club, 15 Gramercy Park South, in Manhattan.  The luncheon meeting will be held on Thursday, May 21st from 12 noon to 2:00 PM and is open to PAI members and their guests.

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The Hasselblad 907X 50C camera is so different from the sorts of cameras most of us shoot with, I feel like I almost need a new vocabulary to describe it. If a visitor from Area 51 handed me the device used on their planet to take pictures, I’d expect it to strongly resemble this ‘blad. It is at once familiar and yet radically different. Using it made me feel like I was at Disney’s World of Tomorrow exhibit, sampling the future and finding it surprisingly intuitive.

Hasselblad has just announced a brand new medium format camera body: the Hasselblad H5X. The new H5X has been introduced, primarily, as an upgrade for photographers who use the older H1, H2, H2F and H4X but may now want the H5’s upgraded capability, Hasselblad said in making the announcement. The company also forsees the H5X being used as a backup body for photographers who already own the H5D.

The Hasselblad H5D-50c has been revamped, offering a new built-in Wi-Fi module that allows users to connect Hasselblad’s Phocus Mobile software (via an iPhone or iPad) directly to the camera, enabling photographers to browse their images and control the camera without the need for a computer. Designed for flexibility and ultimate image quality, the updated model offers all of the functionality of its sibling including a 50-megapixel CMOS sensor and high ISO performance (ISO 100 - 6400).

Hasselblad has just launched the A5D, the company's newest medium format camera system for aerial photography. Designed to deliver high image quality and reliability, the Hasselblad A5D is available in three sensor sizes: 40, 50 and 60 megapixels. The sensor options include the CCD-based A5D-40 and A5D-60, and a CMOS- based A5D-50.