Shutterbug’s Media Group Purchased By UK-Based AVTech Media Ltd
AVTech Media Ltd (UK) (www.avtechmedia.co.uk) has purchased the Home Tech Network (www.hometechnetwork.com) from TEN: The Enthusiast Network, it was announced yesterday. The Home Tech Network’s six brands including Shutterbug, Stereophile, Sound & Vision, AnalogPlanet, Audiostream and Innerfidelity will join with AVTech Media’s Hi-Fi News, Hi-Fi Choice, Home Cinema Choice and the Hi-Fi Show Live. The new company creates a global powerhouse delivering the largest single specialized AV group on the planet, reaching more than three million enthusiasts/CE consumers through print, digital, social, video and events.
“The synergy between these iconic magazines and websites from both the UK and USA is clear, as are the distinctive brand propositions and target markets of each property. With an ambition to leverage these unique qualities, particularly in the digital space, AVTech Media will offer a diversity and scale that could not otherwise be achieved – delivering a reach into passionate, opinion-forming audiences that is unmatched in specialist AV publishing,” said Paul Miller, Director AVTech Media Ltd/AVTech Media Americas Inc., Hi-Fi Show Live Organizer, President of EISA.
The US-based operation will continue to be headed-up by Keith Pray, a 20-year veteran of the consumer electronics industry based in New York City.
“The sheer power and breadth of this newly formed group allow for endless possibilities. Having a truly strong foothold in the United Kingdom, United States and international markets will help us further grow”, said Pray, who has served as the General Manager of the Home Tech Network for the past eight years. “My team and I are thrilled to combine forces with the outstanding group at AVTech Media.”
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