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Eye-Fi announced the addition of a 32GB version of its Eye-Fi Mobi card said to be the easiest way to add WiFi to a camera. Mobi creates its own WiFi so images are shared to your smartphone or tablet anywhere, makingphoto books, prints and backup easier than ever. For the social sharer, editing and sharing photos with apps like Facebook and Instagram, or even through text and email, are just as easy because the higher-quality images become instantly part of the camera roll on the phone.

And just in time for the holidays, Eye-Fi is offering a free 8x10 inch framed canvasprint with a qualified purchase of a Mobi 32GB directly from the Eye-Fi website. This limited time promotion allows Mobi users to take & share beautiful photos anytime, and continue to enjoy a favorite shot with a gorgeous print at home.

The Eye-Fi Mobi 32GB gives anyone the ability to capture a lot of photos and video and:

* Set up simply and instantly: The Mobi has the simplest Eye-Fi card setup yet – no computer, no account and no cloud. Just download the free Eye-Fi app for iOS or Android, enter the Mobi card’s unique 10-digit code, and the mobile device is paired. Use the same code to pair as many mobile devices as needed.

* Share in real-time: Full-resolution photos and videos instantly transfer from camera to a device’s photo roll/gallery. From there, edit and share using the mobile apps you already love.

* Shoots in RAW/JPEG: Capture RAW and uses WiFi to transfer to JPEG to mobile devices

* Transfer anywhere: Built-in WiFi means no WiFi network, hotspot or internet connection is needed for pairing or transfer; Mobi literally captures photos and then copies them from camera to device anywhere, whenever new content is detected.

* Works with the devices users already own (and love): As with other Eye-Fi cards, Mobi works with thousands of cameras, including hundreds of Eye-Fi Connected cameras that have integrated Eye-Fi technology for improved usability. And, the Eye-Fi app can be downloaded for iOS and Android smartphones and tablets, including the Kindle Fire.

* Back up automatically: Photos and videos transfer as they’re taken, so if anything happens to the camera, content is already safe on themobile device.

* Exceptional quality and speed: Mobi reinforces Eye-Fi’s commitment to provide state-of-the-art performance in SD memory. HD video, low light and fast action shots are easily captured with this Class 10, high-capacity card.

The 32GB Mobi card retails for $99.99 and is available now through www.eyefi.com, as well as otherretail and camera specialty stores nationwide. The Eye-Fi Mobi card is alsoavailable in 8GB, for $49.99, or 16GB, for $79.99.

www.eyefi.com