Press Release

Following the publication of the first six titles in the Fields of Vision series, volumes 7–9 present images by Carl Mydans, Gordon Parks and Arthur Rothstein, from the Library of Congress’ renowned collection of Farm Security Administration (FSA) and Office of War Information (OWI) photographs. Transporting the viewer to the America of the 1930s and 1940s, the images offer a glimpse of a new narrative style that was later to blossom on the pages of Look and Life magazines.

LLC announces the release of its latest version of their FireFlyR Digital Sensor Cleaner (FireFlyR). The new FireFly features a timed "on-off" switch and a more convenient battery compartment. This portable equipment is so easy to use that photographers will be able operate the device for cleaning their equipment with one hand.

The FireFly's Air Ionization technology eliminates the static charges that cause dust particles to cling to the camera's sensor. The time and money saved on not having to re-touch photos or needing to send the camera out for a professional cleaning may pay for the FireFly after its first use.

The FireFly eliminates both positive and negative charges on the internal components of the camera. The FireFly includes a replaceable 20-micronin-line filter to ensure the ionized air stream is free of particulate or other contaminants.

Adorama is now selling the new Flashpoint 180 Monolight Kit. The Flashpoint 180 Monolight is compact and ideal for on-location shooting. Lightweight and versatile, the complete lighting kit comes pre-loaded with all the accessories needed to achieve the perfect lighting for any shoot, including a case to carry it all. Two readily available NP-F960 batteries power the light, providing up to 700 flashes at a full 180w/s and giving photographers ultimate control for all of their lighting needs. The Bowens-compatible mount enables the use of advanced light modifiers, such as beauty dishes, while the Flashpoint Bowens Speed Ring Adapter allows the use of soft boxes and other lighting accessories to help deliver flawless results.

Adorama recently announced the launch of its brand new 3Pod camera support line from Flashpoint. An in-house brand developed by Adorama, 3Pod is a comprehensive tripod product line featuring convertible tripod/monopod systems, ball heads, quick release plates, video tripods, and tripods for tabletop and travel photography. Born out of the goal to create a stable, economical and highly portable camera support system, every 3Pod tripod features a carefully crafted design. The competitively priced line featurestripod systems for nearly every skill set and use, from professional tripodsystems built to withstand the rigors of daily travel and use to simple-to-use consumer models. All 3Pod tripods are sold with a padded carrying case, mini toolkit, instruction manual and three-year warranty.