Lens News

Each year, we take a look at the data and rentals we were able to provide for our customer base and use it to get some perspective on where the industry might be heading. Certainly, this year was a different one, with the pandemic putting many stops to the industry and the jobs available – but we still were able to rent out thousands of piece of gear each month, to help other create their vision. While much of the event photography space was stopped in its wak

When Sigma decided to extend its esteemed Contemporary line of broad-spectrum lenses to include a full-frame 100-400mm long-range telephoto zoom, they handed their optical engineers a tough assignment: come up with a really long 4x zoom that delivers outstanding imaging performance and enhanced shooting flexibility in a compact, well-balanced, lightweight package optimized for handheld shooting. In other words, they wanted a lens that would expand the long tele zoom market by appealing to travelers, nature, wildlife, and street photographers, hikers, sports shooters and others daunted by the prospect of toting and hefting a ponderous telephoto zoom lens. 

Tamron this morning announced the launch of the new Tamron 17-70mm F/2.8 Di III-A VC RXD (Model B070), a zoom lens for Sony E-mount APS-C mirrorless cameras. The new Tamron 17-70mm F/2.8 Di III-A lens is slated to go on sale on January 14, 2021 for $799. (Due to the current global health crisis, the release date or product supply schedule could change, Tamron noted.)

Photo gear doorbusters, deep discounts on cameras, lens sales, special pricing on photo accessories and camera bag deals, big savings on zooms, markdowns on tripods, photo price reductions, lens instant rebates – no matter what they’re called, they’re the sirens’ songs that catch your ear and direct your hand toward your wallet. And why not? In November and December 2020 around Black Friday and Cyber Monday, photographers can save some serious coin on cameras, lenses, tripods, flash and memory cards – not to mention photo bags and backpacks, filters, books, microphones, monitors and computers.

We’ve sorted out the lists of holiday specials and sales we’ve received this fall and highlighted the very best from each manufacturer. Want to save some big dough on a camera or lens? Read on…

You’re all familiar with the popular adage that, “It’s the photographer, not the camera” that’s responsible for a great image. But is this totally true or is it an inspirational myth? Today we’ll attempt to answer that question and put YOUR eyes to the test!

Few things are as exciting as using a brand new lens for the first time. To photographers, a new lens is like an empty canvas to an artist, or a fresh storyline to a novelist. Fortunately, despite the unsettled tenor of the world situation, 2020 has witnessed an outstanding and diverse collection of exceptional lenses.

Shutterbug once again worked with EISA, the world’s largest independent collection of magazines and websites focusing on consumer electronics, to select the ten best lenses of 2020. Here are our choices. As a voting member of EISA, Shutterbug helped choose these outstanding lenses, which we feel are the best you can buy right now.

Our choices for the ten best lenses you can buy in 2020 run the gamut from super wideangle to super telephoto, and one thing is certain: not one of them will disappoint you. So, take a look at our choices for the ten best lenses of 2020 below (with links to where you can purchase them) and find something amazing to start shooting with today.