News

The
organizers of photokina will be bringing the "imaging is more" slogan
to life with a diverse program of top-quality supporting events. This program
will provide real added value to the international trade visitors and end-consumers
of photographic products. At the heart of the events for imaging professionals
from around the world will be the opportunity to share information on the latest
sector trends at the international level. In addition, exciting events for the
general public will offer interested consumers an insight into innovations in
the world of digital imaging.



New: International panel discussion on digital printing

On the second day of the fair, the Deutsche Drucker Verlagsgesellschaft in cooperation
with Koelnmesse will be organizing a panel discussion that will address issues
related to digital printing. Appropriately, the event will be titled "Digital
Printing: Innovative Products and Systems for the Imaging Market" with
international participants. According to the latest information, the participants
will be Antonio Perez, President and CEO of Kodak, Anne Mulcahy, Chairman and
CEO of Xerox, and Vyomesh Joshi, Executive Vice President of Hewlett Packard's
Imaging and Printing Group. The discussions will address the wealth of possibilities
for the printing of digital consumer photos and innovative products for professional
large-format printing.

(September 27, 2006, Congress Center North)



International Specialist Trade Center Service

I information and convenience will be the main issues of the International Specialist
Trade Center in Passage 2/4. The center will be open exclusively to international
trade dealers, the most important target group of the World of Imaging. The
International Specialist Trade Center is supported by the Federal Association
of the Technical Retail Trade (BVT), which represents the interests of all specialist
trade groups that sell digital imaging products.



The focal point will be the BVT Business Lounge. Each morning, dealers can prepare
here thoroughly for an effective and efficient visit to the fair. The services
and information offered include detailed trade fair information, specific product
details, individual problem solving and access to special databases. For example,
GfK Marketing Services will be offering ENCODEX, an electronic database containing
master data for products and featuring a new product catalogue that provides
access to a comprehensive range of imaging products at the touch of a button.
Convenience will also be the name of the game at a spacious meeting area, where
participants can hold in-depth talks. Meanwhile, visitors can relax and take
some time out from the hectic fair in a quiet lounge.

...

PhotoLynx, Inc. announces the release of ProofMyClass.com and ProofMyTeam.com. software that makes possible quick, accurate and inexpensive data and image validation.

Tim McCain, Sr. Vice Pres. of PhotoLynx, Inc. says, “For years school and sports photographers and digital imaging labs have been faced with the challenge of verifying names and images on class composites and other service items such as ID cards, principal pages, yearbook CDs and the many other products needed in the volume package market.  Now, with ProofMyClass.com and ProofMyTeam.com, the verification process can be much quicker, more accurate and less costly while at the same time reducing turnaround time.  ProofMyClass.com and ProofMyTeam.com, also, make significant contributions to the green cause by reducing hardcopy prints and shipping.”

The photographer or digital imaging lab uploads the images and data to the secure ProofMyClass.com or ProofMyTeam.com website where authorized individuals from the respective group, the school or league, access the information and make needed changes and corrections.  Once completed, the information is downloaded to the original database and the changes and corrections are automatically made and production can continue with updated accurate data associated with each image.

Additional information and a demonstration can be obtained by contacting Tim McCain, Tim@PhotoLynx.com or Paul Schulz, Paul@PhotoLynx.com.

...

PhotoPlus Expo in New York City may not have featured as many blockbuster photo gear announcements as photokina in Germany had last month but there was certainly an ample amount of interesting new gear and software at the show.

PhotoReflect (www.PhotoReflect.com) has launched a new and improved shopping cart for the pro photographer’s customer. Dubbed by the company as the ‘Super Cart,’ online photo customers can more efficiently review and edit their orders.

...

Typically when we discuss photographing birds in flight, the emphasis is on techniques for capturing super sharp images. But as you’ll see in today’s tutorial, there’s another critical consideration under certain lighting conditions.

Arriving at a correct exposure can often be difficult when shooting outdoors. This is particularly true when capturing expansive landscape scenes with a wide range of tones from deep shadows to bright highlights. This tutorial from the PHLOG Photography YouTube channel demonstrates a very effective Lightroom technique for balancing out the image with a perfect overall exposure.