News

Gary Fong, Inc. (www.garyfongestore.com), developer and manufacturer of cutting-edge photography equipment designed to help photographers experience new levels of creativity, today introduced two new value-packed bundles containing the popular GearGuard line of photography equipment security products. By combining several of its most sought-after camera, lens and camera bag security devices into two unique packages, both of which include the company’s brand new 36” Cable & TSA-Approved Combination Lockfor easy secure transportation during travel,Gary Fong is providing consumers with the most cost-effective options forseamless theft prevention of valuablephotography gear. The Gary Fong GearGuard product line enables photographers to focus solely on shooting, rather than worry about roving hands snatching their gear during a shoot or when in transit.

Gary Fong, Inc. (www.garyfonginc.com) has introduced two new value-packed bundles containing the popular Lightsphere Collapsible, the definitive portable flash diffuser, and a variety of unique camera tools. Combining several of Gary Fong’s most sought-after flash tools into two unique packages offers the ultimate in one-stop shopping for photographers looking to elevate their creativity on every shoot.

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Gary Fong, Inc. (www.garyfong.com) launched an addition to its popular lineup of Puffer Pop-Up Flash Diffusers with the introduction of the Sony and Konica Minolta PufferT. Now available for all Sony and Konica Minolta cameras equipped with a pop-up flash, the Puffer softens the harsh light of an on-camera flash to eliminate shadows and create professional-style diffused lighting perfect for portraits, close ups or eBay product shots. The Puffer’s compact size makes it ideal for travel to a location shoot, family vacation, or for use around the house.

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General Electric Co. (GE) and corporate newcomer General Imaging Co. announced
the two companies have reached an exclusive worldwide licensing agreement by
which General Imaging will design, manufacture and distribute an all-new line
of GE-branded digital cameras.



Headquartered
in Torrance, Calif., General Imaging brings together a variety of photo industry
veterans. Komiya is a former president of Olympus Imaging Corp. Leading sales
efforts in North America will be Rene Buhay, a former vice president of Global
Sales for ArcSoft who had also headed North American sales for both Samsung
and Ricoh. Noted industrial designer Takeyoshi Kawano will be the company's
chief designer. Kawano's design credits include the Sony Walkman, the Sony VAIO
computer, and the Olympus Stylus camera series.



"Style will play an important part in our product development," Kawano
noted. "Consumers are demanding not just advanced features but stylish
designs. We're responding to that demand with cameras that are a statement of
style and at the same time have all the latest technology."



According to Kawano, advanced features such as image stabilization, high ISO
sensitivity, and panoramic stitching will be standard on all models. Entry-level
GE digital cameras will start with 7 megapixels of resolution and 2.5-inch LCD
screens. Higher-end GE cameras will offer up to 12 megapixels of resolution
and 3-inch LCD screens. A photo printer will also be included in the line.

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There is no denying that zoom lenses have far more versatility than prime lenses, and with faster-apertured zoom lenses becoming more and more common in the photography world, I figured it was time to truly give them the spotlight they deserve.

The holiday season is the premier photo and video season. Get your gear inventory in shape now and avoid the disappointment that comes from waiting until it's too late. Whether you want to upgrade from your hefty DSLR to a more compact mirrorless camera, or perhaps get fast cash for a piece of equipment you no longer use, MPB, the largest global platform to buy, sell and trade used photo and video gear, can help in many ways. Here are five of the ways, just for starters.

According to official stats, more photos are taken during spring and summer than during any other time of year. Now that the outdoor shooting season is in full swing, more photographers are on the go—shooting on assignment, traveling to vacation destinations, or just hitting the road to have some fun.