Mirrorless Camera News

Sony just launched the new A7 III mirrorless camera, which features a full frame, 24.2MP back-illuminated Exmor R CMOS image sensor with what Sony is calling “evolved image processing.” Shutterbug is currently in Las Vegas, NV where Sony officially unveiled the camera at a special press event tied to the WPPI (Wedding and Portrait Photographers International) show.

Shutterbug is a handful of media outlets that will be getting hands-on access to the new mirrorless camera, which is the so-called “basic model” in Sony’s E-mount full frame line that includes the A7S II low light camera, the A7R III high resolution camera, and the A9 speed camera.

Here’s a rundown of some of the details of the Sony A7 III:

• Newly developed full-frame 24.2MP back-illuminated Exmor R CMOS image sensor with evolved image processing

• ISO range of 100 - 51200 (expandable to ISO 50 – 204800 for still images) and 15-Stop Dynamic Range at low sensitivities

• Autofocus (AF) system featuring 693 phase-detection AF points covering 93% of image area, 425 contrast AF points and fast and Eye AF

• Continuous shooting at up to 10 fps with either Mechanical Shutter or Silent Shooting and full Auto Focus/Auto Exposure tracking

• 5-axis optical in-body image stabilization with a 5.0 step shutter speed advantage

• 4K Movie shooting with full pixel readout and no pixel binning across full-width of full-frame sensor

• The longest rated battery life of any mirrorless camera at 710 shots per charge

• Upgraded operability and functionality including addition of joystick for adjusting focus points, Dual SD card slots, SuperSpeed USB (USB 3.1 Gen 1) USB Type-C Terminal and more

Pricing and Availability
The Sony A7 III will go on sale this April for $2000 US for the body, and $2200 in a kit with the FE 28‑70 mm F3.5‑5.6 kit lens. In Canada, it will be sold for $2600 CA for the body, and $2800 in a kit with the FE 28‑70 mm F3.5‑5.6 lens.

You can read more about the A7 III here.

Keep visiting Shutterbug.com where we’ll be sharing some of our exclusive hands-on experiences with the Sony A7 III, along with images we shoot with this intriguing new mirrorless camera.