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Olympus has announced that it is developing a new interchangeable-lens digital SLR (single lens reflex) within the Olympus E-System lineup. This new Four Thirds-compliant camera reinforces the company’s commitment to the standard.

Positioned as a mid-level model, this new digital SLR camera is intended for anyone who wants to express their creativity through photography, whether they are just starting out or are a professional with years of experience behind them. Introduction of the new camera is expected in the first quarter of 2009.

At the last Photokina (September 2006), Olympus declared that the second chapter in the story of the Olympus E-System would begin in 2007. One of the highlights of this chapter was the incorporation of “Full-Time Live View” function as a standard function for the first time in the industry, adding to the excitement already generated by other distinctive features of the E-System such as the “100 percent Digital-Dedicated Design” and “Dust Reduction System.” Currently, the E-System lineup includes popular models such as the E-420 and E-520, as well as the flagship E-3. All of these cameras provide digital SLR users with the high-quality images, superior reliability and exceptional portability they need.

The prototype model displayed at Photokina is being developed as an advanced amateur model that will be positioned between the E-520 and E-3. In terms of quality and performance, however, there is nothing mid-level about this model. It will inherit all the outstanding features of the E-3 such as the high-speed autofocus system using an 11-point full twin-cross sensor and the built-in image stabilization mechanism with a correction effect of up to 5 EV steps1. Other highlights will include a new and updated feature to replace the current splash and dustproof function of the E-3.


With the introduction of this new camera, Olympus will expand its line of Four Thirds System-compliant digital SLR cameras, providing a wider range of choices to a wider range of users from serious amateurs to professionals.

www.olympus.com

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Lexar Media has extended its Kodak-branded memory card offering with the introduction of the 16GB Kodak Secure Digital High-Capacity (SDHC) High-Speed Card. The new high-capacity Kodak-branded card is designed to capture and store large volumes of high-definition video and fast-action photographs when used with today’s popular SDHC-enabled digital video and point-and-shoot cameras. The new 16GB Kodak SDHC High-Speed Card is speed-rated at 60x, capable of minimum sustained read and write speeds of 9MB per second for capturing full motion video without interruption. For more information about the 16GB Kodak SDHC High-Speed Card, please visit www.lexar.com/kodak/.

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From October 10-13, Nikon will sponsor 100 of the world's most promising young photojournalists in upstate New York for the 21st annual Eddie Adams workshop, also known as the “Barnstorm.” Seasoned professional photographers and photo editors will mentor the handpicked selection of students during the intense four-day workshop. This year, Barnstorm students will have the opportunity to try out Nikon’s new D3 and D700 professional digital SLR cameras as well as receive technical advice from Nikon experts available on-site.

“Nikon is proud to continue its tradition of educating the photographers and photojournalists of the future through the Eddie Adams Barnstorm Workshop,” said Bill Pekala, general manager of Nikon Professional Services, and Eddie Adams Workshop board member. “We at Nikon are honored to have the opportunity to provide these outstanding students with access Nikon's extensive line of high-quality cameras and precision lenses, as well as empower them with the photographic knowledge the world has come to expect from Nikon.”

To tailor the learning experience to the ever-changing industry, participants have access to a state-of-the-art digital photo and multimedia studio with all of the latest technologies. Additionally, Nikon will provide access to the D3 and new D700 digital SLR cameras, allowing these students to capture the world around them in stunning detail and clarity.

Barnstorm participants are the visionary photographers of tomorrow and will benefit from the experience and advice of professional mentors such as John White, Bill Epperidge, and Clay Patrick McBride. Other famous photographers available to Barnstorm participants include individuals from top-tier photojournalism publications such as National Geographic, Sports Illustrated, The New York Times, The Washington Post, Getty Images and The Associated Press.

During the workshop, the Barnstorm students are divided into ten teams, with each team paired with a photographer, an editor and a researcher. Each day consists of hands-on activities such as shooting and editing, as well as speeches and panel discussions. Over the course of the workshop, students are exposed to many types of photography including photojournalism, fine art photography, studio portraiture, underwater work, long-term projects, and conflict photography.

Following an overwhelmingly positive response the past two years, the multimedia workshop will continue as part of the core curriculum. With many news outlets and other publications expanding their offerings to include interactive slideshows and audio, students receive a crash course in the new media marketplace with access to the top multimedia editors in the country.

In addition to sponsoring the Barnstorm, this is the fifth year that Nikon will award a $10,000 scholarship to the top student from the Barnstorm XXI Workshop. A panel of judges selects a student based on the work he or she presents during the workshop. The scholarship money must be used by the winning student to further his or her education in the photographic arts field, and will be applied towards their tuition and/or housing at the college of attendance.

"For over 20 years, the Barnstorm Workshop has served as a vital tool for educating and inspiring the photographers of the future,” said Alyssa Adams, executive director, Eddie Adams Workshop. “With an alumni base of over 2,000 members, it is their continued passion and love for communicating through vivid imagery that has laid the foundation for this year's Barnstorm class and we are proud to continually renew the tenets of powerful photojournalism and photography."

About Barnstorm: The Eddie Adams Workshop
The purpose of the Eddie Adams Workshop is to create a forum where the exchange of ideas, techniques, and philosophies can be shared between both established members and newcomers of the profession of picture journalism. The workshop is a tuition-free, invitation-only event. Attendees are portfolio-selected by the Eddie Adams Workshop Board of Directors. For more information, please visit www.eddieadamsworkshop.com.

About NPS
Nikon Professional Services provides valuable assistance for pros in every segment of the photography field, including newspaper, industrial, police and forensic, medical photography, commercial studios and even special movie productions. NPS is also available to work with national photographic organizations offering advice and assistance, demonstrations of the latest Nikon products, and lectures on various photography topics. NPS is also well known as a resource for professional photographers at various field events. For more information on NPS and membership requirements for the program, please visit www.nikonpro.com.
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Bogen Imaging proudly announces a free webinar titled “Selling Your Products Online? Learn How to Shoot Products that Sell Themselves.” The course will be held from 2:00 p.m. to 3:00 p.m EDT, on Friday, October 3, and will provide businesses, especially the growing number of online retailers that shoot their own product photography, with valuable information on how to produce more effective, ready-to-use digital images.

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