Press Release

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WD 6 TB External Hard Drive
Press Release  |  Apr 11, 2011

Western Digital introduced its My Book Studio Edition™ II dual-drive storage system with a massive 6 terabytes (TB) of storage to meet the capacity needs of today's creative pros and Mac enthusiasts who create, store, edit and archive large HD video and photo files. The new capacity provides users 33 percent more storage than the previous capacity, while maintaining the same footprint.

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WD My Book Studio LX
Press Release  |  Aug 02, 2010

WD (NYSE: WDC) introduced its new high performance My Book Studio LX external hard drive, which offers a high-speed FireWire 800 interface and features a sleek new, cool-to-the-touch aluminum case that complements any iMac, G5 or MacBook Pro. The award-winning, book-like design, with its customizable, always-on digital e-label, allows creative professionals to easily archive and find photos and videos from different projects and time periods, even when the drives are unplugged.

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WD My Book Studio LX Drive
Press Release  |  Aug 06, 2010

WD (NYSE: WDC) introduced its new high performance My Book Studio LX external hard drive, which offers a high-speed FireWire 800 interface and features a sleek new, cool-to-the-touch aluminum case that complements any iMac, G5 or MacBook Pro. The award-winning, book-like design, with its customizable, always-on digital e-label, allows creative professionals to easily archive and find photos and videos from different projects and time periods, even when the drives are unplugged.

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WD My Passport Slim
Press Release  |  Oct 21, 2013
WD, a Western Digital (NASDAQ: WDC) company, today announced the availability of its My Passport Slim line of portable hard drives, the first thin drives to offer up to 2 TB capacity, a metal enclosure, and 256-bit hardware-based encryption. The included WD SmartWare Pro data protection software allows users to back up their data to their My Passport Slim and keep an extra copy in their Dropbox account for peace-of-mind. The software also lets users back up their Dropbox1 account to the My Passport Slim. These features make the My Passport Slim an ideal choice for protecting, storing, and enjoying digital content on the go.Available in 1 TB and 2 TB capacities, the My Passport Slim measures a scant 4.33 x 3.14 x 0.48-inches (2TB measures 4.33 x 3.14 x 0.7-inches, giving mobile consumers an easy and convenient way to transport their favorite music, movies, photos and documents.
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WD Nomad Rugged Case
Press Release  |  Jun 24, 2011
WD introduced the WD Nomad rugged case (photos), a durable case designed to protect My Passport portable hard drives from drops as high as seven feet, moisture and spills and other mishaps associated with active, on-the-go lifestyles, such as those of outdoor photographers, adventurers and other road warriors.
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WD's My Passport Studio and My Passport for Mac Portable Hard Drives
Press Release  |  Oct 31, 2011
Western Digital (NYSE: WDC) today introduced its newest generation of My Passport portable hard drives specifically designed for use with Mac computers and Apple Time Machine, featuring compact, elegant Mac-inspired designs with high capacity storage options and exceptional security for today's active lifestyles.
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WD's New Line Of External Desktop Drives
Press Release  |  Nov 12, 2013
WD, a Western Digital (NASDAQ: WDC) company, has redesigned its popular My Book® and My Book for Mac lines of external desktop drives to provide as much as 4 TB storage capacity and enhanced data protection for those who create and collect large volumes of data, video, music and photos.
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WD's New My Book Studio Drive
Press Release  |  Aug 03, 2011
Western Digital (NYSE: WDC) announced that its newest generation of the popular My Book® Studio external hard drives are designed for use with Mac computers and Apple Time Machine. Now available with a 3 TB storage capacity, the new design features a brushed aluminum casing to match the appearance of a Mac computer, and also serves to keep the drive cool while in use. The aluminum exterior, combined with its WD® Caviar® Green drives, eliminates the need for an internal fan to reduce drive noise and extend the life of the drive. Although formatted for Mac computers, the My Book Studio external hard drives can also be reformatted for PCs.
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Westcott’s Photo Basics Expands Reflector Options
Press Release  |  Oct 14, 2011
Photo Basics announced the addition of three more 5-in-1 reflector sizes to the product line. The new reflectors provide more options to the aspiring photographer at a very competitive price. Each reflector contains a slipcover with gold, black, white and silver as well as a 1-stop diffusion panel and comes in a cloth round carry case for ease of transport.

The new 20” 5-in-1 Reflector (#306) opens to 20” and collapses down to 8”. Weighing less than a pound (0.55 lbs), this is the ideal reflector for any on-location photographer. The street price is $19.90.

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WHCC Studio Sample Program and New Products
Press Release  |  Sep 29, 2011
White House Custom Colour (WHCC) announced its Book and Album Sample Program to make it easier to sell books and albums to clients, as well as the availability of several new products. The new additions arrive just in time for the fall and holiday selling season, giving professional photographers more creative ways to market their businesses and expand their product selection.

“Our clients ask and we deliver. That is our standard operating procedure around here,” said Mike Hanline, owner and CEO of WHCC. “We take client feedback seriously, and our new studio sample program and product additions are a direct result of conversations we’ve had with our clients. If we can help add value to your business, we’ll not only meet your needs, we’ll exceed them.”

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