Press Release

At photokina 2012, two of the trends being explored are taking movies with digital still cameras and photography with mobile telephones or smartphones. A large amount of exhibition space, where trade visitors can get more information, is being dedicated to both of these technological trends, which are having such a significant impact on the imaging sector.

Market observations reveal that most of the digital still cameras sold are capable of taking HD quality movie sequences. This is especially true for single lens reflex (SLR) cameras and system cameras. Today 9% of professional photographers consider the movie function essential, over 50% consider it to be useful, and three quarters of professionals think it's at least relevant. In order to highlight the growing importance of filming with digital SLR (DSLR) and system cameras, photokina 2012 is dedicating a showcase area to this segment in hall 4.1. Under the name "shoot movie", this space offers suppliers an optimal setting for presenting their products to the trade public. Because filming with DSLR and /or system cameras is increasingly becoming a necessity for professionals users, special attention will be given to their needs. The presentation will be supplemented by a stage program that is tailored to the needs of the imaging professional. The program will consist of discussions, lectures, and workshops. Among other things, these activities will address the issue of what today's professionals can and must do in order to win new clients.

LDP is offering a limited range of digital SLR cameras which have been converted from color to monochrome. Targeting the fine arts, forensic, astronomical and scientific markets, the converted cameras can capture a much higher resolution and accurate monochrome picture versus a stock camera.

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The Tour FX features a clamshell access to the main camera carrying compartment. Camera carry dividers in the interior padded compartment facilitate organization. A proprietary triangular webbing Delta Wing Compression system pulls the load onto the waistbelt for better ergonomics of load carry and comfort. The waistbelt tucks away behind the air mesh foam back panel allowing for shoulder bag carry. Highly water resistant PU5000mm, 500d S-Kodra High Tenacity Nylon is used on the exterior fabric panels. Other features include a removable rain cover, detachable shoulder strap with sliding pad, and lens case attachment point.

The PRO X Tungsten lights is the continuous lighting solution for professional photography. Also suitable for certain video applications, the PRO X continuous lighting system is the most compact, lightweight and yet powerful halogen light available today. The PRO X light is equipped with a 1000 W halogen tube with a lifetime of 75 hours and delivers Tungsten light at a color temperature of 3200 K. Fan cooled, these tungsten lights are very well suited for the heavy work load of professional photographers. In addition to the vast assortment of reflectors, rotating barn doors, and umbrellas, Multiblitz exclusively developed heat resistant soft boxes (24” x 24” and 24” x 32” in size) for the PRO X system.