Press Release

Checking your histogram, composition and focus outdoors is easy with Hoodman’s Compact HoodLoupe. Compact HoodLoupe is worn around your neck like a normal loupe. When it is time to review your image, pull the HoodLoupe out to full extension and place the HoodLoupe over the LCD screen. HoodLoupe optics will also allow you to view images in its compact state. To accommodate those with less perfect vision,

Adorama recently launched its brand new photography diffusion and accessories line, Glow by Flashpoint. Adorama’s brand new line of professional studio and on-location lighting modifiers employs advanced technology designed to create perfect editorial and product still life images. Glow by Flashpoint offers softboxes (more info) in varying shapes and sizes, including the Grand Softbox in two different sizes, and unique HexaPop products (more info), which combine the flattering diffusion of a softbox with the soft focused light from the reflective, curved surface of an umbrella. All Glow lighting accessories are completely heat resistant and are designed with superior construction and materials, including a super-strength, silver, gridded fabric lining the interior surfaces of the box that adds a crisp quality to the output. Made in Korea, these new lighting accessories from Adorama are available now exclusively in the Adorama store, located at 42 West 18th Street in New York City, and online at Adorama.com at highly competitive prices.

GeographicWest announces that their first App for both Apple and Android smart phones has been released and is now available at both App Stores. The “Grand Canyon Walking Tour” is a point by point descriptive and photo tour of the Grand Canyon South Rim. It includes the popular South Rim Trail including photographic Shot Sites, Dining, Accommodations and Shop locations.

The Graslon Spark is a new flash diffuser that helps make pictures taken with the built-in pop-up flash more pleasing. By creating a larger light source with a series of internal mirrors, the Spark reduces overblown highlights and softens shadows enabling users to take further advantage of the built in pop-up flash.