Photo How To

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Maria Piscopo  |  Oct 30, 2015  | 

Michael Grecco is an award-winning, internationally renowned director and photographer of celebrity portraits, advertising and editorial commissions, private collections, and fine art. As one of the most respected visual storytellers in the world, his conceptual vision and signature dramatic lighting create distinctive images that are evocative, sophisticated, and comedic.

George Schaub  |  Oct 26, 2015  | 

One of the main tools we have for creating visual effects are lenses, the photographer’s eye on the world. Every choice of lens has implications about what you can and cannot include in the frame, how subjects within the frame relate to one another and how we use aperture settings and focal length to create a special point of view. In this chapter we’ll explore lens choice as well as lens controls that are essential to creative photography, including depth of field and focusing options.

George Schaub  |  Oct 16, 2015  | 

The idea of flying above the earth in a craft composed of a wicker basket and a large balloon lifted by heated air and at the mercy of air current and vectors has always been a subject of wonder and fascination. Indeed, it was the first method by which humans went aloft, a sensation witnessed by amazed crowds in Paris way back in 1783. Fast forward 232 years later, and add hundreds of balloons more, and you get a sense of the thrill you can experience at the Albuquerque International Balloon Fiesta, held this year from October 3-11 in New Mexico.

Barry Tanenbaum  |  Oct 13, 2015  | 

The race was more joy than suspense. American Pharoah had already taken the Kentucky Derby and the Preakness Stakes, and he led the 2015 Belmont Stakes from the start and was never challenged. Early on, racing fans at Belmont Park were pretty sure they were going to see the first Triple Crown winner in 37 years.

Jason Schneider  |  Oct 02, 2015  | 

I’ve been an eBayer since 1998 and I’ll admit that buying cameras on eBay can be seriously addictive. Even better (and even more addicting): you can occasionally snag great deals!

Maria Piscopo  |  Sep 22, 2015  | 

While branding might not be as sexy a topic as fashion or travel photography, it’s a critical element to making your photography business a success. Fortunately, we have a good group of educated and experienced photographers to help bring us up to date on what branding is, how to create it, mistakes to avoid, and why it’s so important to your business. Bottom line? Marketing your photography with a strong brand message will give you a competitive edge and get you paid what you are worth. I want to thank my patient contributors for sharing their knowledge and lessons with us: Casey Bevington, Matthew Dutile, Andrew Fingerman at PhotoShelter, Karen Hirsch, Giulio Sciorio, Beth Taubner at Mercurylab, and Daniel Waters at Get Pro Photo. They gave so many good ideas and tips that you will want to take notes!

Brian Hallett  |  Aug 28, 2015  | 

Like it or not, gear is a part of the picture in the business of photography and video. While it’s not the whole picture, it can help one elevate their work.

Josh Miller  |  Aug 27, 2015  | 

Have you ever wished you could photograph colorful frogs, exotic birds, and tropical forest landscapes all in the same day? If so, then a trip to the tropics may be in order for your next photo adventure.

The Editors  |  Aug 18, 2015  | 

(Photographers of all skill levels benefit greatly from the shared knowledge of our close knit community. The follwoing highly nformative piece by photographer Zhang Jingna originally appeared on the Profoto Blog and includes 14 amazing tips on how to become a professional photographer.)

Cynthia Boylan  |  Jul 14, 2015  | 

Want to take better and more interesting photos with your smartphone? COOPH (The Cooperative of Photography) recently partnered with photographer Richard Schabetsberger to create a great new how-to video for fantastic smartphone photography.

Maria Piscopo  |  Jul 07, 2015  | 

Since technologies of database management (direct mail) and Internet marketing (websites) have cut into the advertising agencies’ “lock” on buying media space as the only way to sell products and services, the industry has scrambled to reinvent itself. As a result, photographers have felt an impact on their advertising photography businesses.

Jon Sienkiewicz  |  Jun 26, 2015  | 

Ever wish you could make the sky more blue without changing the foreground color and without tweaking the image with software? Or maybe give a daytime shot that sunset look? Welcome to the world of square graduated filters. Welcome to the world of Cokin.

George Schaub  |  Jun 24, 2015  | 

Exposure systems in digital cameras are highly sophisticated components that can analyze light, contrast, color and all the aspects of a photo instantly. Yet with all the automation and computerization there’s still the need to understand how to get the most from all the available options, to know when to choose a particular mode or metering pattern, when you can rely on automation and when you need to step in to get the best exposure possible. This set of tips deals with the creative use of the various Exposure modes, metering patterns, bracketing features and more.

Cynthia Boylan  |  Jun 17, 2015  | 

COOPH (The Cooperative of Photography) recently partnered with photographer Ray Demski to create a video that highlights 14 smart and practical travel photo tips and tricks. The video, which is embedded below, was shot in beautiful Venice, Italy and features tips to make your photo adventure much easier, safer and more fun.

George Schaub  |  May 26, 2015  | 

A camera enforces a “framing” of the world before you. While you can choose various aspect ratios (from standard to panoramic, from 3:4 to 6:19) the fact remains that you always have to choose what to include and what to leave out of the photo. It’s like constructing a box and deciding what to put inside it. Making those decisions often involves utilizing certain compositional guidelines and tools that artists have used in the past, although like any rules they “are made to be broken.” When deciding which guidelines to apply always remember that content rules, and that context helps tell the tale.

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