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The new 300gsm Polar Pearl Metallic Plus offers the proven benefits of the original 255gsm weight Polar Pearl Metallic with a more professional weight, thickness and feel. Photographers will discover amazing results from this truly unique inkjet paper that closely matches the look of photo lab metallic prints. Polar Pearl Metallic features the same aspects as its lab equivalent - a high gloss finish and a pearlescent base stock that yields an elegant iridescence. This paper is compatible with any inkjet printer and requires no special equipment, inks, or finishing techniques to achieve the metallic effect.

Transcend Information, Inc. announced the release of its new Wi-Fi SD memory card that instantly adds wireless capability to an SDHC-compatible digital camera. With the Wi-Fi SD card and the exclusive Wi-Fi SD App, users can take advantage of the high resolution of their digital camera and the versatility of their smartphone or tablet to easily share beautifully shot photos to the world as soon as they are taken.

The Wi-Fi SD card operates in two modes: Direct Share or Internet Mode. Ideal for use on outdoor photo shoots and vacations, Direct Share Mode is automatically activated as soon as the camera is powered on, allowing peer-to-peer connections between camera and mobile device in any location. Thanks to the convenient Wi-Fi SD App, users can quickly switch to Internet Mode, which allows the Wi-Fi SD card to connect to a nearby Internet hotspot or even use the personal hotspot feature of smartphones and tablets. When connected via Internet Mode, users can browse and download photos from the Wi-Fi SD card and instantly email to friends or upload to their social network profile.

Produced in Switzerland by Swiss Engineers, the Sinar lanTec camera features controls for image management that are integrated into the camera. The camera movements can be used with the entire range of dedicated Sinaron Digital CEF lenses. The shift range is set effortlessly up to 20mm left and right – and this effectively increases the virtual area of your CCD making new image aspect ratios in the process for larger, more detailed files.

Portrait Professional 11 is said to now incorporates the industry’s most accurate face and feature detector making the software incredibly fast and easy to use while giving the photographer unparalleled creative control.

These easy-to-use RFi Softboxes are available in 12 different sizes and four models: rectangular, square, octagonal and strip. In addition, users will not need to worry about what strobes they are using as the new speedring adaptors make the RFi Softboxes compatible with no less than 26 different flash brands.

The Flex Lens Shade is a flexible lens shade that can be easily attached to any lens to block unwanted light from the lens. This large (7 x 11"/17.78 x 27.94 cm) lens shade attaches to a lens or lens hood using the included touch-tab strap, and can be bent into whatever shape you need to prevent lens flare--the shade keeps the shape you bend it into.

Since the initial announcement of its introduction in July, underwater photographers have eagerly awaited the arrival of SeaLife’s widest angle and most advanced external lens to date. The wait is over. The SeaLife Fisheye Wide Angle Lens is now shipping to SeaLife dealers.