News

Los Angeles Center of Photography (LACP), the first ever non-profit photo center in Los Angeles, proudly announces the grand opening of their new facility in Hollywood at 1515 Wilcox Ave., at the corner of Sunset Blvd., Hollywood, CA. This star-studded event will attract photographers, industry luminaries as well as past and present students and illustrious faculty of the LACP (formerly The Julia Dean Photo Workshops, JDPW.) Attendees will celebrate the opening of the new location, as well as the new nonprofit status of LACP. More details to be announced as the date approaches.

Virtual Backgrounds LLC has announced the introduction of their new digital projected virtual background system using digital files instead of film based slides to create backgrounds for use by photographers and videographers. The new digital system is available in two versions, the VB Express Digital and the VB Optima Digital.

The Ray Flash 2 is a great on-axis fill light for use with on-camera flash. Quick to attach and easy to adjust, the Ray Flash can be used with TTL flash settings and is significantly moreaffordable than a powered macro ring flash. It provides a large, even distribution of light on small objects. The new adjustable mount attaches quickly and securely to different size speedlights by means of a new spring-loaded clamp design. The center column of the Ray Flash 2 slides up and down to accommodate variations in camera and speedlight heights. Ray Flash 2’s lower profile is thinner than the original, making it even more portable for location photographers.

Lowepro has launched a trio of rolling camera bags that maximize the amount of pro-sized gear photographers can pack, protect and transport: the Pro Roller x-Series AW.
At the core of this new design is Lowepro’s patent-pending MaxFit System of adjustable, interior dividers. This micro-fitting structure makes it easy to closely pack pro bodies, large lenses and all essential accessories in a deep and roomy interior while maintaining superior protection in a streamlined form factor.

“The support from the creative community for the Blackmagic Cinema Camera and Production Camera 4K has been amazing,” said Grant Petty, CEO, Blackmagic Design. “As with all of our products, we work hard in production to reduce costs so we can pass along the savings, even to our first Blackmagic Production Camera 4K customers. The Blackmagic Production Camera 4K is a perfect companion for ATEM Production 4K switchers and we hope the new low price will help more customers to expand their Ultra HD live production set ups with even more camera angles!”

Adorama has released the Flashpoint StreakLight, a brand new portable strobe light for on- or off-camera use. Compact and extremely lightweight, Flashpoint StreakLight provides powerful, even lighting from any angle thanks to its articulated head and options for on-camera hot shoe or light stand mounts. Perfect for location and wedding photographers, StreakLight is available now, in 180 or 360 watt second versions, in Adorama’s NYC store or online.