Business Trends

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Make Your Web Site Work For You
Maria Piscopo  |  Mar 01, 2003  | 

Business Trends...
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Making Money As A Photographer And Writer
Maria Piscopo  |  May 01, 2002  | 

I am always asked these
same questions in my self-promotion seminars. Why is there a long-standing
prejudice against hiring a photographer who is also the writer of the
story? Is digital capture expected now for the photojournalist? How do
you...

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Making More Effective Sales Calls
Maria Piscopo  |  Jan 01, 2001  | 

Sales calls are not dead
but they are different. It seems that non-personal marketing appears to
have taken over personal sales calls in today's self-promotion mix.
Everyday you read about the extensive use of photographers' web
sit...

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Making Profits From Better Business Management
Maria Piscopo  |  Jul 01, 2002  |  First Published: Jun 01, 2002  | 

You are in the business of
photography to make money but often photographers do not know how to manage
their business to make a profit--or even where profit comes from! To help
you better manage your business to make a profit, we interviewedTom...

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Marketing 2000 Roundup
Maria Piscopo  |  Dec 01, 2000  | 

Your reality check for next
year is "in the mail" and to make sure it doesn't bounce come January
1, 2001, let's review some of the important topics we discussed this year.
They are: stock photography, new media clients, digital technology, and...

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Marketing Fine Art Photography
Corporate Buyers And Gallery Walls
Maria Piscopo  |  Aug 01, 2004  | 

I often speak on the topic of "Marketing in Today's New Economic Climate" and when looking at the topic of client diversification and expanding your photo markets, fine art photography keeps coming up as a viable addition to your...

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Marketing Portraits With Personal Style
Maria Piscopo  |  Apr 01, 2005  | 

All Photos © 2004, Marilyn Sholin, All Rights Reserved

I first met portrait photographer Marilyn Sholin when both of us were teaching classes at the Golden Gate School. Impressed by her wonderful images, we talked about business every chance we could that week. I was quite surprised to learn that Sholin was working with a rep, usually a business relationship reserved...

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Marketing Resolutions For 2005
Make Building Your Business A Part Of Your Plans
Maria Piscopo  |  Jan 01, 2005  | 

The best source for new business is still the last client you worked with. It can be 5-10 times more expensive to be constantly looking for new clients as it is to keep the ones you already have. It is more expensive because you will have increased marketing costs (and spending overhead) when it takes 10 clients to bill 10 jobs and you are constantly marketing for jobs instead of...

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Marketing Trends Today
Interview With Susan Baraz
Maria Piscopo  |  Jul 01, 2004  | 

Always looking for a competitive
edge in today's marketing, I came across an unusual program for
promoting photographers called AtEdge. What makes this promotion special
is the entire program is limited to 150phot...

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Marketing Your Style
A New Business Model For Selling Portraits
Maria Piscopo  |  Apr 01, 2004  | 

The traditional portrait business has changed with new technology and new client needs and requests. Fads come and go, but the one thing all portrait photographers have to face is how to make a good profit--even a better profit--in today's...

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Marketing Your Travel Photography; An Interview With Donna Poehner, Editor Of The Photographer’s Market
Maria Piscopo  |  May 01, 2005  |  First Published: Apr 01, 2005  | 

Donna Poehner has a unique perspective to offer on the subject of travel photography. As an editor and writer, she has worked for F+W Publications for the past 11 years. In 1999, she became editor of the widely read sourcebook Photographer's Market (www.writersdigest.com). In that time, Poehner has learned a lot...

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Marketing Your Wedding Photography
Maria Piscopo  |  Mar 01, 1999  | 

In last month's column
I addressed the marketing of "personal vision" for the commercial
photographer. I made the point that the marketing must be broadcast
to the great number of commercial clientswho...

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My Favorite Web Sites For The Photo Industry
Maria Piscopo  |  Jun 01, 2001  | 

As a photo rep
and workshop instructor I have been collecting web sites that provide
me with information for both the business and the marketing of photography
services. In this column, I will share my current collection and att...

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Photo Email Marketing Spam Or Business Builder
Maria Piscopo  |  Jun 01, 2002  | 

If all the trends and innovations
in the marketing and business of photography, one of the most exciting
is e-mail marketing. This can be considered as a supplement to your advertising
and direct mail and is a great way to reach current and prospectivec...

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Plan Ahead Now For 2006; Marketing Plans And Strategies For Building Your Business
Maria Piscopo  |  Dec 01, 2005  | 

Are you ready for 2006? If you have been reading this column all year you have probably picked up quite a few tips and techniques from successful photographers, from those who do weddings to architectural to fine art work. As the year turns I have been collecting some thoughts to help you plan for the New Year with a new (or perhaps renewed) marketing plan of action.

...

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