News

Earlier this month DXOMark named Nikon’s D850 as the best camera they’ve ever tested, giving it their first-ever score of 100. It turns out that the D850’s reign was short-lived, as the Hasselblad X1 D medium format mirrorless camera just received a DXOMark score of 102.

Nikon, Inc. has introduced the new PC-E NIKKOR 24mm f/3.5D ED lens, the latest
in a series of lenses that are equipped with a tilt/shift mechanism that enables
photographers the flexibility to effectively manipulate perspective, distortion
and focus. Whether photographing architecture, landscapes, interiors or panoramas,
this Perspective Control (PC) lens easily corrects linear distortion and aberration
to deliver images that more accurately reproduce the view as the human eye sees
it.



Typically, tilting the axis of a camera can result in a misrepresentation of
perspective. A Perspective Control lens' ability to fine-tune perspective
and focus elements virtually eliminates these issues, an essential function
for architectural and interior photographers.



The same features that make this lens excellent for architectural photography
also provide nature and landscape photographers with an essential means to better
control perspective, allowing them to capture nature's beauty more accurately
and naturally. Additionally, the 24mm PC lens enables professional product photographers
to sight just the right shooting angles on reflective objects without capturing
their own reflection in the process.



A special tilt/shift mechanism gives users up to +/- 11.5 mm shift and +/- 8.5-degree
tilt for perspective control. When shooting with a conventional lens, some objects,
such as tall trees and buildings, can be challenging to photograph due to rectilinear
distortion and converging lines that warp perspective. The 24mm Perspective
Control lens corrects this issue with convenient side-mounted controls at 1mm
/ 1-degree intervals that will adjust the focal plane with shift and tilt adjustments.
The lens optics can also be rotated up to 90 degrees right or left for perspective
control adjustment, while a click-stop is provided every 30 degrees. Importantly,
photographers can see the effect of every adjustment accurately through their
Nikon SLR viewfinder.



In addition to providing linear perspective correction, the new 24mm PC lens
has unique characteristics that make it well suited for a variety of tasks and
offers a wide angle-of-view combined with dramatic depth-of-field control potential,
perfect for capturing stunning landscapes. To further control the image, users
can quickly adjust aperture with a stop-down button, or with the aperture ring.
These same characteristics also make the 24mm PC lens a great choice for close-up
macro work, with a minimum focusing distance of 0.7 feet and the ability to
fine tune focus with perspective control.



The PC-E NIKKOR 24mm f/3.5D ED lens continues NIKKOR's legacy of high-quality
optics and durable design. It features the new "E" designation,
which denotes an electromagnetic diaphragm that automatically controls aperture
with the latest Nikon D-SLR cameras. Three Extra-low Dispersion (ED) glass elements
provide superior sharpness and color correction by effectively minimizing chromatic
aberration, while three aspherical lens elements minimize various types of lens
aberration. In addition to the Nikon Super Integrated coating that delivers
superior color reproduction, Nikon's exclusive Nano Crystal Coat helps
to virtually eliminate any remaining instances of ghosting and flare.



The PC-E NIKKOR 24mm f/3.5D ED lens is the first in a new series of PC lenses
being designed to meet the needs of photo professionals and enthusiasts. Two
more PC lenses are currently in development and are scheduled to become available
through Nikon authorized dealers during the summer of 2008.



The new PC-E NIKKOR 24mm f/3.5D ED lens as well as prototypes of the upcoming
PC-E NIKKOR 45mm f/2.8D ED and PC-E Micro NIKKOR 85mm f/2.8D ED lenses will
be exhibited along with Nikon's entire line of photographic, optical and
digital imaging solutions at the PMA 2008 International Convention and Trade
Show in Las Vegas, from Jan. 31 to Feb. 2 at exhibitor booth # G220.



The NIKKOR 24mm f/3.5D ED lens is scheduled to become available through Nikon
authorized dealers in the U.S. in spring 2008 for an estimated selling price
of $1929.



www.nikonusa.com

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OmegaBrandess and Cloud Dome are proud to announce the Nimbus Cloud Dome (patent pending)…. the follow-up to the original Cloud Dome.

As a jeweler, Cindy Lichfield was frustrated with how long it took to take her product shots for her website and online marketing efforts. With help from her father Ernie Lichfield, a meteorologist and inventor of weather-measuring devices and another local inventor, Dave Burchett, she took today’s smart phone technology and one of her previous inventions and shrunk it down to create an innovative way to take quick and easy product photography.

Housed in a stylish new design, the Nissin Di700 Flash provides a wide range of innovative features, all created to meet photographers' needs, even beginners. With its colorful LCD control panel and selector dial, all settings can be operated easily with one fingertip.

The latest advance from the Nissin Group is the MG8000 Extreme Flash; the world's first “machine gun” camera flash designed for the heavy user, where maximum flash output is required over a long period of time without overheating or shutting down. This flash produces more than 1000 continuous 1/1 flasheswithout overheating – three times more than a traditional flash.

The Nissin Group has introduced three innovative new models. The flagship model of the Nissin line, the Di866 Professional will now be available for Sony, joining the current Canon and Nikon models. It provides an exceptionally powerful guide number of 60 and sub flash of 12 (ISO 100, 105mm). And for ease of operation, it has a very user-friendly color display, which automatically rotates from horizontal to vertical as the flash is rotated. The six-icon interface represents each of the operation modes -- auto, TTL, manual/av, multi, wireless TTL and custom setting.

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