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This story was adapted, with permission, from The Atlas of Beauty: Women of the World in 500 Portraits by Mihaela Noroc.

Today’s camera gear is faster than ever and much of it is tailor-made for capturing any sort of motion or movement. So then why do so many photographers struggle to shoot compelling images of action, adventure, and energy? Part of it has to do with timing and part of it has to do with composition. Your camera and lens can only do so much and there’s more to a great action shot than simply capturing the moment and making sure it’s in focus. 

Everyone reading this has likely shot a sunset in their lifetime. And if you don’t mind getting up early, you’ve probably tried to capture a sunrise too. But how many of your images of sunrises and sunsets are truly exceptional?

We
are sad to announce that Carl Koch, inventor of the modular Sinar camera system,
died in late December at the age of 89. This Swiss photographer and inventor
introduced the revolutionary Sinar camera in 1948. Koch's primary motivation
was to offer professional photographers the latest technical refinements. He
was steadfastly successful with the logical implementation of his life's
motto: "What can be done better, shall be done better".



Additional milestones were the automation of the camera with the introduction
of a universal shutter for all lenses, selective exposure metering at the film
plane and the simplification of camera settings.



The education of the new generation of professional photographers was also a
major concern to Koch. He authored a series of textbooks and guidelines for
professional photography, of which Photo Know How'--a self-teaching
course for professional photographers that was translated into many languages
including Chinese and Russian--became a worldwide standard text. To this
day, Koch's principles still guide the philosophy of Sinar, the company
that he founded. The world of professional photography mourns the passing of
one of its great pioneers.

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Carl Zeiss introduced the Distagon T* 2/25 ZE and ZF.2 moderate wide-angle lenses. The large image angle allows photographers to capture exciting perspectives. In many situations, a flash is an unwelcome feature - at family gatherings, in a museum or in a church for example. To capture the mood in such places, photographers gladly do without aggressive lighting and instead work with particularly high-speed lenses that enable short exposure times even under difficult lighting conditions.

Carl Zeiss is expanding its successful line of SLR lenses with the introduction of the Zeiss ZE Lenses with EF bayonet for all analog and digital EOS camera models.

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