LATEST ADDITIONS

Fujifilm has introduced three new models to its digital camera portfolio, including
the FinePix S9000 and FinePix E900 digital cameras - the world's first consumer
level cameras with nine MegaPixel sensors. In addition, Fujifilm's popular S-series
line
now features the new FinePix S5200, offering five MegaPixels with a fully automatic
point-and-shoot feature set.



These three new models will feature Fujifilm's Real Photo Technology, a synergy
of the newly developed RP Processor, the 5th
Generation Super CCD HR sensor and a Fujinon lens that is said to provide many
benefits including reduced noise for sharper pictures, better low-light shooting,
faster operation and higher shutter speeds that minimize blurriness in photos
even at the high ISO setting, as achieved by the FinePix S9000 model.



The FinePix S9000 offers traditional SLR-like styling for serious photo enthusiasts
and Fujifilm's proprietary Super CCD HR (High Resolution) sensor to capture
nine million effective pixels - the first consumer digital camera on the market
to offer such resolution. In addition to increased MegaPixels, the FinePix S9000
features a new 10.7x optical zoom with a 28mm-300 wide-angle equivalent.



According to Fujifilm, users of consumer-level digital cameras found that higher
MegaPixels often meant more noise, resulting in pictures files that were big
enough for enlargements, but often lacking in sharpness. With the FinePix S9000
users are said to be able to capture beautiful digital images with very little
noise at the high ISO settings at full resolution.



Additional features of the S9000 include a tilting LCD screen for shooting from
a variety of angles, the ability to shoot in the RAW file format, dual media
slots, 30 fps video at VGA resolution, hot shoe mount for external flash systems
and ultra high resolution achieved through the electronic viewfinder.



The FinePix E900 adds to Fujifilm's current E-series lineup, providing consumers
with a powerful nine million-pixel sensor in a compact design.



Similar to its predecessors, the FinePix E900 is a point and shoot camera that
expands with users as they broaden their imaging expertise. In addition to a
4x optical zoom and large two-inch LCD screen, the FinePix E900 also caters
to users seeking more advanced features, including mode dial for easy access
to common shooting functions, RAW mode and optional lens adapters. By incorporating
Real Photo Technology, the FinePix E900 can also achieve higher shutter speeds
that minimize blurriness in photos at ISO equivalent settings as high as 800.




Availability

The FinePix S9000 will be available in early September at $699.95. The FinePix
E900 and FinePix 5200 will be available in October at $499.95 and $399.95 respectively.
The FinePix S9000 and S5200 models will ship with four AA alkaline batteries
and the FinePix E900 model comes equipped with 2 NiMH rechargeable batteries.
All three models use Fujifilm's xD-Picture Card(tm) storage media.



For more information on Fujifilm products, consumers can call 800-800-FUJI or
access the Fujifilm USA Web site at

www.fujifilm.com.

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