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JOBO AG has announced Mac OS compatibility for the new JOBO photoGPS – a small and lightweight Global Positioning System (GPS) receiver that fits directly on any digital camera’s hot shoe, just as if it were a regular flash unit, without the need for extra cables. Through an innovative new capture and process technology, this new device, now available in the U.S., allows automatic geo-tagging by capturing raw GPS data and time which enables new and more efficient ways to organize, search, visualize, and share photo collections.

Each time a photographer’s digital camera takes a picture with the photoGPS attached to the camera’s hot shoe, JOBO’s photoGPS automatically captures raw GPS data and stores this information in its own internal memory. When the photographer has finished taking photographs, they unload their photos onto their computer in their normal way and transfer the companion raw GPS data information onto the computer with the included JOBO photoGPS software. Matching images and GPS data is quick and easy. The photoGPS software automatically finds the appropriate matches between the image and the geodata because of its unique ability to recognize time intervals of captured images. And the JOBO photoGPS consumes very little power. One capture just needs 18 millijoule (mJ). It is the camera’s built-in flash synchronization connection that instantly awakens photoGPS.

Next, the JOBO photoGPS server (accessible via the Internet) provides historic GPS satellite information corresponding to the times the raw GPS data was recorded. This is used by JOBO’s innovative software which calculates the locations, reverse geocodes them, and geotags the photos with the resulting location information such as Country name, Region and District, City, Postal code, Street name, and nearby points of interest (POIs) such as tourist attractions, beaches, mountain peaks, museums, opera or theatre houses, concert halls, sport stadiums, parks, etc. In addition, Latitude, Longitude and Altitude are also available. In addition, photoGPS comes with a TeleAtlas license valid for three years.

The JOBO photoGPS includes USB cable, user’s manual, CD-ROM featuring photoGPS matching software for Geocoding and Reverse Geocoding, ITag Photo-Organizer by IPTC Data, and Irfan View, a powerful Image viewer with EXIF / IPTC function. The JOBO photoGPS is now available in the U.S. for Windows and Mac operating systems. Suggested retail price for the JOBO photoGPS is $159. The optional Hot shoe adapter for Sony cameras is $49.90.

Web site: www.jobo.com