Photo How To

While branding might not be as sexy a topic as fashion or travel photography, it’s a critical element to making your photography business a success. Fortunately, we have a good group of educated and experienced photographers to help bring us up to date on what branding is, how to create it, mistakes to avoid, and why it’s so important to your business. Bottom line? Marketing your photography with a strong brand message will give you a competitive edge and get you paid what you are worth. I want to thank my patient contributors for sharing their knowledge and lessons with us: Casey Bevington, Matthew Dutile, Andrew Fingerman at PhotoShelter, Karen Hirsch, Giulio Sciorio, Beth Taubner at Mercurylab, and Daniel Waters at Get Pro Photo. They gave so many good ideas and tips that you will want to take notes!

Have you ever wished you could photograph colorful frogs, exotic birds, and tropical forest landscapes all in the same day? If so, then a trip to the tropics may be in order for your next photo adventure.

Want to take better and more interesting photos with your smartphone? COOPH (The Cooperative of Photography) recently partnered with photographer Richard Schabetsberger to create a great new how-to video for fantastic smartphone photography.

Ever wish you could make the sky more blue without changing the foreground color and without tweaking the image with software? Or maybe give a daytime shot that sunset look? Welcome to the world of square graduated filters. Welcome to the world of Cokin.

COOPH (The Cooperative of Photography) recently partnered with photographer Ray Demski to create a video that highlights 14 smart and practical travel photo tips and tricks. The video, which is embedded below, was shot in beautiful Venice, Italy and features tips to make your photo adventure much easier, safer and more fun.

This is one of my favorite topics: photographers doing good works by donating photography services to charities and other nonprofit organizations. In this column, I’ll look at how to make a living while making a difference. For starters, donating your photography to a good cause will help you develop business skills. It will also give you access to people and places for portfolio development and allow you to meet an amazing network of new friends. Organizations you can donate your photography to range from local to global and cover a variety of issues from healthcare and education to shelter animals. Sincere thanks to our contributors for their work: Luke Copping, Tim Courtney, Cathy Greenblat, and Isaac Howard (websites at end of column).

I saw you in the high school gym last night, clicking away with your DSLR and long telephoto zoom. You weren’t obnoxious like the lady behind you who kept firing her point-and-shoot—with flash—from fifty feet away, or the couple who held their cell phones high above their heads (they were either shooting video, playing 3D Candy Crush or signaling their alien Mother Ship, I couldn’t tell which). But I felt sorry for you, because I could tell that your photos would turn out crappy.