Photographing food is often more difficult than it looks. Making something appear fresh, cold, or hot can be an arduous task, particularly when you are simultaneously tending to your camera and lighting. If your budget allows, hire a stylist to help you build the shot. You can focus on your composition and lighting while they work their magic. However, if you are shooting alone, you can still come away with good results. Armed with a few simple techniques, you can produce your own mouth-watering images.

Building The Shot
To start, we set up a large Photoflex Starlite kit, attached a set of Photoflex grids to it and positioned it over a strawberry on a white table (#1 below). The grids kept the light from the SilverDome aimed toward the strawberry and off the background (#2). Because of the large softbox overhead, the strawberry was evenly lit and cast a soft shadow on the table. The grids helped to transition the light on the table from white to black, where we would later place some text (#3).

Note: Because we didn’t want our prize strawberry to melt or to appear "unfresh" in the final shot, we used a substitute while developing the shot.

We wanted the strawberry to stand upright to appear almost floating, so we propped it up with some "ghee," a 50/50 mixture of modeling clay and kneaded eraser (#4).

Then we brought in a medium Photo-flex Starlite kit with grids to the left in order to "fill" in the side of the strawberry and give it some dimension. We took another shot and reviewed the results on the back of the camera’s LCD. Notice how the grids from the second softbox still prevent the light from spilling onto the background (#5 and #6).

With this relatively simple lighting setup in place, we were ready to bring in the talent. We took out the substitute and gingerly positioned this tuxedoed strawberry using the same ghee as before. Once it was in place, we checked focus in the camera and took a shot (#7).

Our result looked good, but something was missing from the shot. The background transitioned well from white to black with room for text, and the strawberry was softly lit while maintaining a sense of texture and dimension. We realized that while the chocolate tuxedo was a nice touch, we had lost the dramatic red in the strawberry. We needed color!

So we brought in two more strawberries and positioned them just behind the first one. Because the lighting was already in place, it only took a few minutes to compose the shot (#8). After the photo shoot, we downloaded the images to the computer and reviewed them on screen. To dress the shot up for advertising purposes, we added a headline and a border using Adobe Photoshop (Final image).

From start to finish, this shot took about two hours.

Technical Equipment
Camera And Media: Olympus E-10 digital camera; Olympus 3040 digital camera (for setup shots); Lexar 160MB CompactFlash card; CompactFlash FireWire reader
Software, Printer, And Media: Adobe Photoshop Elements; Epson Photo Stylus 1280 ink jet printer; Epson Photo Quality Glossy film
Lighting Equipment: Large Photoflex Starlite kit; medium Photoflex Starlite kit; medium and large grids
Background/Miscellaneous: White shooting table; ghee (50/50 mixture of kneaded eraser and modeling clay)