Business Trends

One of my favorite workshop topics is "sales strategies" and that's probably because I have not met many people who got into photography to become salespeople. When I give this workshop at photographic conferences and association chapters I am always impressed by the number of questions and concerns photographers have about selling. Without a rep, selling...

If you ask a dozen photo buyers to define lifestyle photography you’d get a dozen different answers. The most common reply might be “people doing everyday things, at home and at work.” Lifestyle images are valuable in stock, but what about assignment work? Our contributors this month validate the market for assignments—under certain conditions. The images should be natural and the models and situations realistic and believable. They should tell some kind of story or depict an emotion. As with any stock or assignment work, topnotch production values are critical as well as diversity in models of gender, age, and ethnicity. Whether stock or assignment, lifestyle photography is in demand in today’s market.