Freestyle Photographic Named Exclusive USA Distributor of EFKE Films and VARYCON Papers!
By Shutterbug Staff July 28, 2006 — Freestyle Photographic Supplies has announced that it has finalized an agreement with Fotokemika-Nova, of Samobor, Croatia, officially naming Freestyle the exclusive United States distributor of Efke-brand films and Varycon-brand photographic papers. Efke B&W films (a formulation previously branded as 'ADOX'), and Varycon B&W papers, have filled a custom niche position with the creative fine-art photographic community in the US market for many years.

Freestyle is excited to have the opportunity to make the Fotokemika product-lines more widely available in the US. "Many in the industry have proclaimed the demise of film and the darkroom - propaganda with which Freestyle and our manufacturing partners - and our customers - strongly disagree. We are committed to continue taking a proactive position in ensuring the future availability of as many traditional photographic products as possible. We believe that this partnership further solidifies that commitment," comments Gerald H. Karmele, Freestyle's President and Chief Operating Officer.