By Shutterbug Staff

March 2, 2006 — Fuji’s 6.3 megapixel FinePix F30 is the world's first point-and-shoot digital camera with full-resolution ISO equivalency speeds as high as 3200—a capability previously reserved for cameras targeted at advanced amateur and professional photographers. The F30 also features a Picture Stabilization mode in which the camera automatically sets the light sensitivity and shutter speed for the highest quality results.

In the past, ISO equivalencies as high as 3200 were off-limits to compact consumer digicams because of the "noise" inherent to higher light sensitivities. Thanks to new processor technology and an advanced, sixth-generation Super CCD sensor that produces less noise than its predecessor, the F30 delivers high-quality pictures with minimal noise at high ISO settings.

The FinePix F30 also boasts a new flash system called i-Flash that can accurately detect the subtle lighting differences within a scene, and then light the subject accordingly with a wider range of flash intensities. This is accomplished with an adjustment to the flash's intensity based on a variety of factors including subject position in the frame, subject size, ambient light and backlight intensity. For more information on this and other Fujifilm products please visit www.fujifilm.com.