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Building A Better Mousetrap (Website); From Templates To Online Services
“April Fool. The March fool with another month added to his folly.”—Ambrose Bierce The best thing photographers can do to showcase their work is build a website, especially one that features their own name as a domain. Oh sure, Flickr and its clones are OK to get started, but when you get serious about your photography you need to get serious about marketing, too. There are many inexpensive website templates available and that’s a good place to start if you already have the software, such as Adobe’s Flash, needed to put those templates to work. Some template companies offer “exclusive” designs so nobody else can use them and while that’s a more expensive option it may a better choice because when looking for sites for Web Profiles, I see many made from the same templates that even with different images look alike. Depending on your audience this may not be a problem but if a potential client is web savvy and sees lots of other photographers’ sites, there’s a risk of turning them off before they look at your work. Clikpic (www.clikpic.com) is a UK-based company that offers a service combining templates and semi-custom designs for a £35 minimum fee ($54 at today’s rates) and they offer a seven-day free trial. Clikpic looks like a good place to start for the photographer who’s ready to move up from Flickr.
www.michelchaccour.com
www.chuckkimmerle.com
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