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The Ricoh RDC 7 Form And Feature Beat Function
By Ingrid S. Krampe May, 2001
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Photos © 2001, Ingrid S. Krampe, All Rights Reserved
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The Ricoh RDC-7 is a compact,
sleek, little 3.3 megapixel camera with very sophisticated professional
features (it can shoot up to a 13.5MB still-image file), in a prosumer
point-and-shoot body. We took the Ricoh RDC-7 on a recent working/vacation
to Florida, and first impressions were very favorable, although we later
discovered it suffers from a bit of an identity crisis.
Weighing only 9.5 oz (without
the battery) and with measurements of around 5x3x1", this sleek (yes,
I said it again) camera fits snuggly in just about any pocket, yet its
metal alloy body felt solid in my hand. Rather than being exposed, the
monitor screen folds out--like a little laptop computer monitor--and
then folds back in, keeping the screen well protected. This is a feature
other digital prosumer camera vendors may want to look into, because
I’m sure we’re not the only ones that have inadvertently scratched an
LCD screen by simply placing it into the camera bag along with our traditional
equipment.
First and most obvious, this
camera is easy to use, intelligently organized and intuitive--the dials
and menu layout truly make sense. And it can do a little bit of just
about everything. Ricoh refers to the RDC-7 as an image-capturing device,
and with good reason. A mode dial on the back of the camera allows the
user to switch instantly between still, continuous, moving picture,
text, and audio capture modes, as well as review.
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I loaded the battery prior
to our departure, and within minutes of taking the camera from the box
I had captured an image of my co-conspirator (Gary McGinnis), who was
driving, shot a continuous series of the highway speeding by, and grabbed
several seconds of moving pictures with sound. The "video clip" was of
my teen-age daughter sprawled on the back seat holding up her hand and
demanding, "Don’t take my picture, I’m trying to sleep." (This was of
particular fun, because she did not realize until much later that the
camera was on "moving picture" with sound.) I finally had to quit tormenting
everyone when the battery quit, and Ricoh may want to consider an optional
cigarette lighter charger.
Based on experience with other
consumer-type digital cameras, the autofocus was quite fast, because Ricoh
employed both external passive and CCD autofocusing in the RDC-7, which
not only accelerates focusing, but also enhances performance in dimly
lit situations. (Most digital camera vendors only employ the CCD autofocusing.)
The camera features an easily controlled zoom that ranges from 35-105mm
(35mm equivalent)--adequate for many shooting situations.
The camera also sports an amazingly
close Macro feature that focuses less than a half-inch from the subject.
When using the Macro feature, however, it is not possible to use the viewfinder,
because there is a wide margin between the field of view and the shooting
range. (Shooting in Macro mode requires framing the image through the
LCD monitor or by connecting the camera to a television set.) This posed
difficulty when shooting outside, because it is virtually impossible to
view images on the LCD monitor in moderate to bright sunlight. The monitor
does offer a five-level brightness adjustment, which I came to view with
mixed feelings. Although it adjusted the viewing capabilities somewhat,
it was not sufficient to make viewing easy in many outdoor situations
and it added confusion as to what the exposure really looked like.
Despite this limitation, I
was determined to get a shot of a yellow rose in the hotel’s flower garden,
and proceeded to bring the camera in close, checked to see if the image
filled the frame (I could just barely make out the edges), and then I
clicked it. This process did not allow me to examine composition, so Macro
mode may be better left to indoor shooting.
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I liked the RDC-7’s internal
8MB memory--an excellent option in any digital prosumer type camera. It’s
kind of like having a back-up roll of film in case you run out. However,
don’t expect to rely on it as your primary storage option. Although the
RDC-7 has the ability to capture as many as 165 images in its 640x480
pixel, economy compression setting (in the internal 8MB memory), chances
are you wouldn’t want to use these low-res files for anything but Internet
applications. The RDC-7 accepts 2 to 64MB SmartMedia cards and a simple
click of a button on top of the camera switches storage options from card
to camera.
You can easily select resolution
settings by pushing the PIC button on top of the camera and reading your
selection on the small LCD screen next to it. All three resolution settings:
640x480, 1024x768, and 2048x1536 are available in Fine, Normal, and Economy
mode--offering a choice of file sizes from 40KB to 6MB in non-compressed
mode. When switching between modes, the top LCD automatically adjusts
the "roll count" informing the user how many images are available in the
selected mode and storage media.
If you’re looking for more
resolution (lots more) the RDC-7 has got it--but you’re going to have
to program it with the Menu key, just below the LCD monitor screen on
the camera. That’s where you can select from three PRO settings: PRO,
PRO-L, and PRO-H. PRO mode "uses a Ricoh-developed interpolation algorithm
that eliminates ’jaggies,’" while it increases the resolution to a formidable
(hardware extrapolated) 7 megapixels. The other two PRO modes can only
be used for still photography, because they actually increase file size
by exposing the image twice. PRO-L mode shifts the CCD after the first
exposure, and according to Ricoh, boosts resolution and increases definition
by 20 percent without increasing file size. PRO-H incorporates both PRO
and PRO-L features, resulting in a 13.5MB file size.
After our journey, we took
the time to test all of the PRO modes using a plate of brightly colored
fruit as our subject. The process was a bit slow (by prosumer imaging
standards) because composing on the LCD screen was difficult and processing
times increased by around a minute for each frame. We downloaded the images
via a USB cable and used the optional AC adapter in case of battery failure
during transmission.
Results were printed on 8.5x11"
paper with an Epson Photo Stylus 875DC printer, and for the most part
I was quite pleased with the results. The difference between the highest
prosumer resolution (2048x1536 pixels) file and each PRO mode was small
and progressive and mostly noticeable in the lightly colored kiwi. However,
my only real disappointment in reviewing the results was (once again)
related to the LCD monitor--the small natural flaws in the fruit, which
appeared larger than life in the print, had not been discernable on the
LCD screen.
We used the RDC-7 with a 16MB
SmartMedia card because using the Normal or Fine compression, 2048x1536
resolution setting will allow you to capture only 6 to 13 images, respectively,
on the internal 8MB memory. Although the camera worked okay outdoors (when
using the viewfinder), I was disappointed by the flash capabilities in
particular in indoor situations. According to the manual, maximum flash
range is 8.2’, which was not adequate for many indoor shooting situations.
The Flash power can be adjusted to Strong, or Soft from the default Normal
setting, and we also adjusted the default ISO 150 equivalent to 200 and
400, and then started looking for a hot shoe. There wasn’t one.
This surprised me, although
I may just have been thrown off by the knowledge that Ricoh provided the
RDC-7 with a formidable resolution capability, and expected pseudo-professional
flash support. Of course, the Ricoh does not profess to be anything but
a prosumer point-and-shoot--with several outstanding features. It is a
versatile capture device that can do a little of everything, as well as
a lot of some things--even if it might need just a little bit of maneuvering.
For more information contact
Ricoh USA; 408-944-3310; www.ricoh-usa.com.
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Technical Specifications
CCD Resolution: 3.3 megapixel CCD
Viewfinder: Real image/.81-.3x magnification with -2 to +1 dpt.
Parallax Correction
Monitor: 2", 200,000 pixel, TFT Active Matrix System
White Balance: Auto/Preset (Daylight, Cloudy, Tungsten Light, Fluorescent
Light)
Operating Modes: Still Picture, Text, Continuous, Moving Image,
Audio
Resolution: Still--2048x1536, 1024x768, 640x480, 3072x2304 (PRO),
Text--2048x1536, 1024x768, 3072x2304 (PRO), Moving Pictures--320x240
Compression Modes: Fine, Normal, Economy
File Sizes: 2048x1536 (280KB-6MB), 1024x768 (88KB-1.5MB), 640x480
(40KB-640KB), PRO (648KB-13.5MB)
File Formats: Still Picture--Compressed: JPEG (Exif2.1), Non-compressed:
TIFF (Exif2.1) Text--TIFF (G4MMR) Moving Image--AVI (conforms to Open
DML Motion JPEG format), WAV (Exif2.1)
Lens: f/2.6-3.4mm, 7.3-21.9mm (equivalent to 35-105mm in 35mm)
Macro Feature: .4-9.4"
Focus: Auto 9.4" to infinity
Light Metering: Center-weighted, TTL-CCD
Manual Exposure Compensation: +-2.0 EV (in 0.5EV increments)
Shutter Speed: 1/1000
ISO Equivalents: 150 (Auto mode), 200, 400
Flash Range: 2-8.2’
Flash Modes: Off/Forced flash/Slow synchro/Auto/Redeye reduction
Internal Memory Capacity: 8MB
Media: 2, 4, 8, 16, 32, and 64MB Capacity SmartMedia Memory Cards
Power: 5v AC adapter, 3.7v rechargeable lithium ion battery
PC Connectivity: RS-232C/AUX/USB
Video Signal Protocol: NTSC/PAL
Dimensions: 5.3x2.9x1"
Weight: 9.5 oz
Standard Package: Digital camera body, lens cap, Ricoh software
CD, serial cables, USB cable, rechargeable lithium ion battery, battery
charger, AV cable, wrist strap, soft case, instruction manual, warranty
card
Price: $899
Optional Accessories: Remote control DR-3, Floppy disk adapter
FS-B10, AC Adapter AC-3, PC card adapter FS-B53, SmartMedia memory cards
(8, 16, 32MB)
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